Understanding healthcare markets: A PCT guide to market analysis and market management

Posted on April 21, 2009. Filed under: Uncategorized | Tags: |

Ernst & Young | 8 April 2009

This guide is intended as a short introduction for PCTs to market analysis and market management

Section 1 sets out a framework for defining healthcare markets and considering the sate of competition in these markets.

Section 2 sets out a framework for analysis markets and understanding their current and future ‘dynamism’.

Section 3 describes a systematic process by which PCTs can prioritise and understake their market analysis.

Section 4 sets out the market management levers available to PCTs to shape markets.

A worked example of how the processes set out in the guide could be applied in practice is given at Appendix 1.

Click here for the full report.

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